4/15/2024 0 Comments The shadow work journal pdf freeShe had requested a free copy of it through a creator program, and in exchange, TikTok prompted her to post about it. One 20-year-old part-time student I emailed told me she’d made about $1,000 off of her video about the book. Many of the journal videos use this feature. TikTok Shop also offers affiliate features that allow creators who make videos about products to get a commission for each sale. The videos feature links to buy the journal in the app. Shadow Work Journal videos have passed 1 billion views in total on the platform, and many of these posts function as direct advertising thanks to TikTok Shop, the platform’s new e-commerce brand. “I firmly believe everyone deserves access to mental-health resources and the chance to embark on a healing journey,” she told me over email, arguing that tools like the journal “can often inspire individuals to seek therapy,” a route she recommends “if it’s accessible.” Shaheen defends the book by contending that it can help people. Still more question its legitimacy as a therapeutic tool. Others accused it of being demonic and anti-religious. Some have raved that the workbook is “cheaper than therapy” and posted dreamy videos of themselves filling it out on a sunny day. Her knack for storytelling on social media is evident in the book’s viral success: TikTok users have gone rabid over her journal. She’s done this work for various companies, including TikTok itself, where she was a creative strategist. (Licensed therapists typically have a master’s degree in counseling, thousands of hours of supervised experience providing therapy, and a passing grade on any number of licensure exams.) Instead, Shaheen’s background is in marketing and brand strategy. Shaheen isn’t a practicing therapist, and her traditional mental-health credentials are limited: She graduated from Texas A&M University in 2020 with bachelor’s degrees in psychology and marketing, and took a training course in cognitive-behavioral therapy (CBT) from Achology’s Academy of Modern Applied Psychology, an online school. I got my copy during a long trip and did one of the activities on the plane it turned out that my shadow was tired of flying and wanted to be home. A page on “wound mapping” asks the reader to circle statements such as “hates being alone” or “struggles to let things go” in order to identify their “inner-child wound.” In one video posted on TikTok, which has more than 50 million views, a reader has circled almost all of the statements: “Realizing I have more issues than I thought,” the caption reads. One exercise invites readers to stare at themselves in a mirror for five to 10 minutes and talk to their reflection, writing down their observations afterward. By getting to know our “shadow,” the Jungian theory goes, we can better understand ourselves and our behavior. Inspired by the writings of the psychoanalyst Carl Jung, it offers readers prompts and activities for interrogating the unconscious, repressed part of themselves. It’s a self-published mental-health guide called The Shadow Work Journal, and its success has been fueled by a steady drumbeat of videos posted on TikTok. That’s probably in part because her best-selling book isn’t actually a book at all in the traditional sense. And yet few outside of TikTok have even bothered to notice. She’d even beat out Oprah.Īt just 24, she is a bona fide publishing juggernaut. To get there, she’d outsold every other book on the platform-including Walter Isaacson’s buzzy biography of Elon Musk and the Fox News host Mark Levin’s screed The Democrat Party Hates America. This past Sunday, Keila Shaheen woke up to find that, once again, she was the best-selling author across all of Amazon.
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